Mercedes-Benz E-Class Chinese National Launch

Auditoire Agency and Sila Sveta studio collaborated on the national Mercedes-Benz E-Class Long Wheelbase launch event in China. Starting from February 2016 the two creative teams developed the whole event concept together. The main focus of our studio was on the projection show. However, the overall intension for the organizers was to make a smooth and borderless experience for each guest during the event. Following the "Intelligent Event" concept, Sila Sveta designed immersive projection graphics for the 40-meter panoramic setup. The studio produced an opening show in stereo, a dynamic show on a kinetic stage for the reveal moment, interactive video presentations, product talks and many more. The premiere in Beijing was the first one in a series of events, which were later held in Shanghai, Guangzhou and Chengdu.
Event concept, production and management: Auditoire
Event and show concept, content production: Sila Sveta
Producers: Alexander Us, Alexey Rozov, Denis Astakhov
Sila Sveta Project Team:
Art Director: Alexander Pogrebetsky
Project Manager: Nelly Astakhova
Supervisors: Vladislav Kiselev, Denis Astakhov, Ekaterina Pinaeva
Production Director: Vadim Vinogorov
Concept Artists: Polina Sukhanova, Tatyana Kazakova, Ekaterina Konovalova, Ekaterina Korshunova, Darya Shurkina, Yakov Nechushkin
CG Artists: Alexander Pogrebetsky, Maxim Bitiukov, Andrey Korovkin, Philat Matveev, Sergey Akulyonok, Alexander Varlamov, Zoya Kharakoz, Anton Haikov, Anton Nguyen, Vladislav Kiselev, Pavel Bardin, Aleksandr Frolkov, Maksim Romantsov, Ruslan Harisov, Egor Antonov, Eugene Shkolny, Sergey Zavyalov, Dmitry Kang, Fedor Novikov, Petr Shkolny, Andrey Silvanovich, Arthur Olizarovich, Anton Zhivago
Sila Sveta Creative Concept Team:
Creative Director: Victor Lander
Design Director: Ilya Balakin
Project Manager: Ekaterina Rezvova
Music & sound design: Monoleak
Filming & Editing: Evgeny Arkhipov


About SILA SVETA:
Specialists in leading-edge 3D Projection Mapping, 3D stage designs, multimedia shows (synchronized special effects, lighting, video content and music) and interactive installations.
Founded in Moscow, Russia.
Based in Los Angeles, USA.
Operating globally.
hello@silasveta.com
http://silasveta.com/