【JOYCUBE】 黑弓 x BMW｜打造绝对惊喜的建筑跨界互动体验 Original

The most "personalized" and "flippable" "meta-universe" concept building breaks the boundaries of the next dimension.
Surprise people with multi-dimensional space interactive experience.
Digital crossover installation integrating brand culture experience, art, multimedia interaction.

JOYCUBE is a crossover exploration for BMW. BLACKBOW takes "digital technology" as the core, "innovation and fun" as the intention, and draws on the conceptual model of "meta-universe" to create a digital crossover installation for BMW that integrates mechanical LED modules, multimedia interactive device, and luminous lightboxes.

Using the physical sensory experience brought by the dynamic flip, the linkage with digital content and the interaction with the building, the transformation from 2D to 3D and from virtual to reality is achieved. Thus, the advantages of the technical framework are maximized, making the building facade a perfect carrier of the concept of "exploration and fun" while having a unique form.

The facade of the BMW shopping area is made up of more than 800 small light boxes, with a rectangular area in the center of the front consisting of triangular LED that can be flipped on three sides. The building itself and the position of its sales windows form a giant vending machine, which we used as inspiration to develop a "blind box" interactive program.

Participants can interact with the blind box game in the LED module through cell phone operation. While enjoying the interactive fun, they will also receive a unique gift from BMW and gain an amazing experience that breaks the boundaries of the next dimension.

Given the scale of the space and the wear and tear of the mechanical equipment, the overall lighting control of the building is a critical component, and even without the flip, the architectural medium itself is sufficient to support the rich content possibilities. The key point of using mechanical flips is to make each flip meaningful, a "pivotal moment" rather than a mere showpiece.

Since its opening, JOYCUBE has been widely loved and recognized by the public for its fun, innovative, and highly "meta-universe" concept of cross-border interactive experience, and has won the Best ADS Outdoor Experience Best Award.

Through multimedia digital interaction and physical changes in digital image content and the building itself, we create digital cross-border devices to build a new cross-border interactive experience model, quickly establish a connection with consumers of different ages, enhance the brand's participation in visitors' interesting journeys, thus improving goodwill toward the brand and promoting the spread of brand image.

Come and experience the most "individual" and "reversed" "meta-universe" concept of architecture that breaks the boundaries of the next dimension.

Come say hello to us!