Pocky Day OOH

11月1日—11日百奇节期间，百奇用音乐和百奇在上海来福士传递创享新乐趣的心意。

Wonderlabs与Dentsu合作，在上海人民广场15号地铁出口处设置了一面独一无二的互动屏,以“独乐不如众乐”的创意主旨，吸引过往行人一起来畅游Pocky的音乐世界。当来往的行人踏步于色彩明艳的五线谱上，会惊喜地发现互动屏上不时爆出各种生动的百奇元素和音乐元素，且伴随着过往行人越来越多，屏幕内容上的元素越来越丰富，与此同时音乐的不同音轨也得到演绎。

During the Pocky Day from 1st Nov. to 11th Nov., Pocky transfer the mind of “ Create & Enjoy new fun” in Shanghai Raffles City by music.

Wonderlabs cooperated with Dentsu , set a interactive screen at the exit of metro Line 15, People Square Station, Shanghai. With the creative theme of “Happy with all ”, it attracted passers-by to enjoy a tour in Pocky’s music world.
When passers-by stepped on the colourful staff, they found that there are many vivid elements of pocky and musical been sparked from time to time in the interactive screen. And with more and more people, the elements on the screen become more and more rich. At the same time, the different music tracks have been deduced.

Client: 格力高/Glico


团队介绍 ／ Team introduction:
Account Director: Jackie Li
Project Director: Junjie Wang
Technical Director: Chengliang Dong
Construction Manager: Allen Xiao
AV Manager: Robin Wang
Graphic Designer: Sky Hu
Programmer: Jerry Jiang, Donglong Luo
Onsite Executive: Jason Dong

特别感谢 ／ Special thanks:
And big Thanks to Denstu for this collaboration.