BVLGARI x VOGUE 宝石·梦 展览 GEM▪DREAM▪STYLE Exhibition Original

SODA建筑师事务所为BVLGARI x VOGUE“宝石·梦”所打造的展览空间。设计师希望用空间联通真实与虚拟世界，营造“媒体空间”以传达如感情、情绪、性格或是历史、文化等精神层面上的感受。 闪耀着绚丽光泽的彩色宝石是宝格丽珠宝的代表，设计师通过对光学和错觉的研究，尝试打破真实与幻象的界限。让观众能在空间中融入这种虚实交融的体验，成为这个幻象场景的一部分。入口处的空间视觉装置，是由Vogue不同时代的时装图片构成8米高的图片墙与其对面的百叶镜面装置相应对，镜面贴合展览所在地——北京798艺术园区特有的老厂房的设计，使其带有弧度地从地面延展至屋顶，为了让这些图片及其在镜面上的映射连续的包裹整个空间，每一片百叶镜面都通过计算而带有不同的角度。 SODA自创的光线反射模拟程序，结合全程实时渲染辅助设计，从而准确模拟最终实体和幻象结合的视觉效果。由LED阵列组成Bulgari标志性的蛇形（Serpenti）动态影像，在地面不断流动的播放之下通过天花板和地面的多重反射，层叠漂浮在空间中，为观众营造犹如在飘浮着宝石的无限延伸空间中参观的梦幻体验。 贯穿整个展览空间中闪闪发亮、大小不一的宝石体，一部分是边缘发光的镜面实体，另一部分是用发光的框架构造出的宝石形状，并用炫彩薄膜包覆于个别侧面上，让观众在观展过程中从不同角度看到薄膜折射出的多种色彩，在不影响展品光照的前提下，在空间中渲染出犹如宝石随光线角度闪烁的多彩图景。 注：所有文件知识产权属于[康仕广告（上海）有限公司]所有。 项目类型：展览 客户：VOGUE服饰与美容+宝格丽 设计方：SODA 建筑师事务所 设计团队：姜元，宋晨，陈菲 设计范围：室内设计，展柜，灯具 视觉设计：2×4工作室 施工方：艾德韦宣 项目地点：索卡艺术中心，北京 面积： 600m2 时间：2016 主要材料：LED，金属，玻璃，亚克力 摄影：曹雪峰，姜元 网站：www.soda.archi 联系：office@soda.archi / 18610471317 Using avant-garde design concepts and technology, Soda architects hopes to connect virtual images and real world by design to create "Media Space". The purpose of the “GEM▪DREAM▪STYLE” exhibition is to put viewers into different spatial dimensions created by varying sizes of jewels gems, and different fashion currents as presented by Vogue, to get a real sense of Bulgari designs in their particular time and dimension. This exhibition designed by SODA architects received a Silver Award for Interior Space and Exhibition Design Category at the 2017 A’ Design Award & Competition in Italy. Brilliant gems, colorful and glittering, stand for Bulgari, a combination of reality and illusion. Soda architects works on optics and illusion to overcome the line between reality and mirage, putting viewers into this space of reality and illusion. At the entrance, the installation of an eight-meter high picture wall featuring Vogue fashion through the ages, faces a shuttered mirror façade which reflects the exhibit venue, an old factory building in Beijing’s 798 Art District, with curves from floor to ceiling. To wrap up the whole space with reflections of these fashion images, each leaf of the mirrored shutters has a different mirroring angle of its own. Soda architects uses the self-created “light reflection simulation program” together with the supporting atmospheric designs throughout the process to produce a visual effect which traverses between the real and the imagined. The signature Bulgari Serpenti animation is formed with an array of LED lights, moving and flowing on the floor, reflected between the ceiling and the floor, flashing in mid-air. All the above elements are reflected in the mirrored surfaces on the ceiling and the floor, providing the viewer with a dreamlike experience of visiting an endless space with gems floating in the air. Computer simulation is adopted to study natural gem configurations to obtain the most realistic jewel shapes. Filling up the exhibit hall are sparkling gems of different sizes. Some are reflections with glittering edges, some are light emitting frames shaped like jewels, with colored film on one side to reflect diverse colors depending on where the viewer stands. Without affecting the light on the exhibits, the upper space is lit up with the colors of a jewel under sunlight. PS：The intellectual property rights to all documents belong to CONDE NAST ADVERTISING (SHANGHAI) CO., LTD Type: Exhibition Client: VOGUE + BVLGARI Architects: SODA architects Project Team: JIANG Yuan, SONG Chen, CHEN Fei Design scopes: Interior，showcase，lighting Visual design: 2×4 studio Construction: Activation group Location: SOKA art center, Beijing Area: 600m2 Yea: 2016 Main Materials: LED, Stainless steel，Glass, Acrylic Photographs: CAO Xuefeng，JIANG Yuan Website: www.soda.archi E-mail: office@soda.archi / 18610471317