Nike_CT16_Digital Hub Experience

你对你的篮球鞋和它背后的故事足够了解吗？
How well do you know your basketball shoes and stories behind them?

受Nike邀请, Wonderlabs非常有幸为这些传奇款式讲述它们及穿过它们的名人们背后的精彩故事。
Nike invited us to help them in telling the amazing stories behind legendary models and the greats who wore them.

从“11 Rings”到“黑曼巴”再到“小皇帝詹姆斯”，在整个比赛历史中，球员们总有一个忠实的伙伴帮助他或她将名字记录在史书中。
From Mr. 11 Rings to Black Mamba and King James, players throughout the history of game always had a faithful companion that helped him or her write their name in the history books.

我们帮Nike将互动体验与在Nike上海店展出的原创艺术作品进行了创意整合。
We helped Nike with combining the interactive experience and the original art paintings that were exhibited in Nike stores in Shanghai.

这是一个有趣且富有挑战的项目，我们在所有15幅作品上进行元素的挑选和再创，每一幅作品都讲述了一个篮球历史上不同传奇时刻的故事，为商店的访客演绎和创造了独一无二的体验。
It was a fun and challenging project where we went from cutting out and recreating the elements on all 15 paintings, each telling a different story from legendary moments in basketball history, to programming them and creating an unique experience for store visitors.

我们值得自豪的是，我们为保存跨世代的伟大球员们的传奇做出了贡献。
We are proud that we played our part in keeping the legacy of the greatest players who ever played the game alive for the generations to come.


Client: Nike

团队介绍 ／ Team introduction:
Technical Director: CL Dong
Account Director: Nemanja Vicic
Graphic Designers: Amber Dong and Elaine Song
Programmers: Fang Wenkai and Zeo Zhuo
Video Shoot: Vladimir Milosevic
Video Edit: Nemanja Vicic

特别感谢 ／ Special thanks:
And big Thanks to NIKE for this collaboration.