柒礼 Original

*Qi Ritual: The Symphony of Seven Virtues* is a short film that blends brand storytelling, artificial intelligence, and virtual interaction, centered around the cultural essence and product lines of the Chinese menswear brand QIPAI. Through AI-generated narratives and visuals, the film features the brand’s IP mascot, "Mr. Qi," guiding audiences through a journey between virtual and real-world spaces, showcasing the design aesthetics of traditional Chinese stand-collar suits, the brand’s history, and its vision for future lifestyles.

The film is divided into seven chapters, each illustrating cultural values in distinct scenarios. Interactive elements, such as AR try-on experiences and semantic Q&A, allow viewers to forge an emotional connection with the brand while deepening their understanding of its heritage and Eastern aesthetics.

By integrating AI and IP, this project redefines the future of fashion communication, building a bridge between technology, culture, and personal experience.