Presentedby x CREP Protect Original

The first is the ‘ultimate sneaker store’ in London, offering limited edition, rare, and some of the most exclusive collectibles in the world. In this area, three hallmarks of the British urban landscape/culture fit together: skate-parks, which have inspired the floor design, bricks, a common feature of buildings in Britain, which, assembled diagonally to cover the shop’s walls, make up its wavy surfaces, and neon signs, which are evoked in the installation hanging from the ceiling. Overall, the project consists of a soft grey platform that sustains a wooden brick wall, where the shoes are displayed. Working with CREP Protect, we have outlined the brand’s customer persona and materialized the urban culture through the adoption of 3D-Mapping Technologies, recycled components, and the sneaker care pipeline.
In the second area, customers find a range of services connected to professional sneaker care, packaging, and customization. The area consists of, ‘The thrones’: a seating area of wooden cubes, with three lifted seats where customers sit to get the full Crep Protect treatment. The counter: on its left part, shoes are customised by the shop personnel, on the right feature a sneakers laundry, where customers drop shoes for cleaning and collect them afterward from glazing lockers, and a conveyor belt. The ‘3D mapping kick’: this is a three-dimensional wide Air Max shoe in which the most popular Nike models in the history of the brand are projected using a spectacular animation