Intro: External Reference is a multidisciplinary design firm that brakes the boundaries between architecture, visual arts, and digital tools to deliver a uniquely special experience. Founded in 2007 in Barcelona, the studio has achieved worldwide recognition for its revolutionary style and willingness to experiment. We started with interior design projects and over the years we have expanded our reach to residential architecture, public and urban environments, experiential retail spaces and cultural and entertainment projects. We have completed projects and received numerous design awards in the most influential cities worldwide: Barcelona, Dubai, London, Bangkok, Doha, and Moscow. For us 2022 is the year of the most ambitious projects like the Spanish Pavilion in EXPO 2020 Dubai and the WOW concept in Madrid. Inspiring us to further expand our vision and expertise across the globe. External Reference offers one-of-a-kind spacial design concepts through immersive digital and physical media, which are able to highlight brand values and create lasting memories and emotional bonds.