Arena 4 - Network 4 Branding Ident Original

Continuing our relationship with Network4, we were asked to create the brand for their new Sports Channel, Arena4.

The highlight of this is perhaps the brand ID, a continuation of the living dioramas that we previously created for other channels. As well as injecting the branded 4 icon with a rich, fantastical and uniquely sport driven landscape, this time we incorporated miniature figures.

We had a lot of fun creating an irate IndyCar driver, NitroGames bike tricks and battling MMA fighters.