上海老字号品牌馆机械矩阵墙数字影像 Original

The Shanghai Huashan 263 Heritage Brand Pavilion has meticulously selected over 100 high-quality heritage brands for thematic, immersive, interactive, and engaging displays, providing a comprehensive presentation of the cultural heritage of these time-honored brands. The exhibition is divided into three main areas: "Centennial Achievements," "City of Ideals," and "Classic Eternal."

This piece describes the "Centennial Achievements" section on the ground floor of the pavilion, featuring a futuristic "mechanical magic wall." This installation allows visitors to learn about the glorious years since the opening of Shanghai in 1843, during which heritage brands have steadfastly maintained their family legacies and established their brands. As visitors manually pull out meticulously designed panels on the wall, they can closely watch video materials and interact with intriguing installations, experiencing the historical charm embodied by these heritage brands.