Intro: I am a creative director from Italy, based in Shanghai. Beginning in theatre as a set designer, my work has grown into brand experiences, immersive storytelling, and new media art with a focus on AIGC. At the heart of my practice is connection—creating spaces where emotion and creativity transform stories for audiences in China and beyond. I have collaborated with institutions such as CAFA (中央美术学院), Tsinghua University (清华大学), and Beauty of Science (美丽科学), and as a tutor at Istituto Marangoni, share insights with the next generation. More recently, I guide professionals at Shandong Academy of Arts (山东艺术学院), MANA, and CSIAF (中国上海国际艺术节) in AI-driven creativity. My work includes: NEW MEDIA ARTS BRAND STORYTELLING THEATRICAL DESIGN