Alberto Sanseverino-Experiential & Media Arts Reel Original

From theatre sets to AI-generated worlds.

I started by building rooms for stories—then the stories became the rooms.
Today I design brand rituals, immersive myths and new-media organisms powered by AIGC, always chasing the same goal: let emotion leak through the walls so audiences in China (and everywhere else) feel larger when they leave.

My classrooms are museums and start-ups: CAFA, Tsinghua, Beauty of Science; Istituto Marangoni where I tutor future rebels; Shandong Academy of Arts, MANA and CSIAF where I train professionals to weaponise algorithms for wonder.

Current inventory of obsessions:
MEDIA ARTS – light that thinks
BRAND STORYTELLING – commerce that breathes
THEATRE DESIGN – space that remembers

从剧场布景到 AI 生成的世界。

我最初为故事建造房间——后来，故事本身变成了房间。
如今我设计品牌仪式、沉浸式神话与 AIGC 驱动的新媒体生命体，目标始终如一：让情感渗过墙体，使中国乃至全球的观众离场时比入场时更大。

我的教室在博物馆与初创公司之间：央美、清华、美丽科学；在马兰戈尼，我辅导未来的叛逆者；在山艺、MANA 与上海国际艺术节，我训练专业人士把算法锻造成惊奇。

此刻正在发酵的执念清单：
媒体艺术——会思考的光
品牌叙事——会呼吸的商业
剧场设计——会记忆的空间