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Nike AM17 by Simon Holmedal
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Nike AM17
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A metaphorical exploration of air and the negative space it occupies.
The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.
I was working as part of the in-house team at ManvsMachine as Technial Director. I did various tasks including Design/RnD, Simulation, Animation, Shading, Lighting and Rendering.
About Credits:
Design & Direction : ManvsMachine
Client : Nike Europe
Audio : Zelig
From : https://vimeo.com/198821048
-
A metaphorical exploration of air and the negative space it occupies.
The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.
I was working as part of the in-house team at ManvsMachine as Technial Director. I did various tasks including Design/RnD, Simulation, Animation, Shading, Lighting and Rendering.
About Credits:
Design & Direction : ManvsMachine
Client : Nike Europe
Audio : Zelig
From : https://vimeo.com/198821048
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