Home of Content Original

Home of Content is a teaser designed to promote Turkish film and series at Mipcom 2015, an annual show held at Cannes, where Turkey was the guest of honour. Upon TRT’s commissioning, Nohlab took in charge of art and creative direction of the project along with Punctum. Through a detailed research process, prominent motifs from the Turkish culture, and common topics from the films and series broadcasting in Turkish TV were carefully identified and found life in animation. Each scene of the promo represented a different genre of Turkish TV series and movies. Elements symbolizing various themes from Turkish culture and traditions joined in to create a Computer Generated set environment, where the still images from real life photos of the characters shot in green screen personated common leitmotifs for each narration form. All the remaining effects and objects were 3D. The team used serious effort in modelling, VFX and compositing while seamlessly embedding the 2D shots of the characters into the 3D CG environment.