Emotional-Cam by Adidas Originals @Sónar 2017

One month after its presence at Primavera Sound, Emotional-Cam (our application based on emotional computing for Adidas Originals) was also at Sónar, the multimedia, music and arts festival from Barcelona.

For this occasion we accompanied the brand activation with the arcades we created for the Gaming Room EQT, arranged inside the EQT van. Under the same dynamic as in Primavera Sound, a rest area was set up around the information screen, where the brand hostesses explained the application to the public.

Sónar 2017
15 - 17 June

Produced by Eyesberg LAB & PIM PAM Studio

Direction: José Vaaliña
Production: Daniel Marzo
CG artists: Oscar Boronat, Jordi Massó
Dev Team: Giuseppe Morittu, Antonio Vera
Tech Team: Christian Marín, Guillem Pujol
Video & Photo: PimPam Studio
Client: Adidas Originals
Agency: Ogilvy BCN