移动视频

This set consists of a series of 3D promotional visuals for China Mobile APP, adopting soft, healing cartoon clay-style rendering. The designs focus on three core scenarios: online shopping, online customer service and brand image display.
Opening brand visual: Minimal tech-style white-and-blue background highlighting the China Mobile logo and APP sign, setting a clean and professional brand tone.
Mobile shopping scene: A hand holds a smartphone displaying the mall interface, matched with shopping carts and coupons to visualize the preferential online shopping function.
Urban customer service scene: City street at dusk with a holographic call icon, demonstrating convenient services including online consultation and nearby business hall navigation.
Integrated theme poster: Combines customer service character IP, brand mascots and multiple mall pages, with the slogan "Shop on China Mobile, Enjoy Full Benefits". It fully presents the APP’s integrated advantages of shopping, customer service and daily services. The bright and fresh color palette fits the brand positioning of accessible digital services.