重庆3788 亚洲之光｜裸眼3D 城市巨幕《Root of Eternity 永恒之根》 Original

INZLAB launched the “3788 Light of Asia” Public Visual Art Project in Chongqing, collaborating with represented artist Rank SSS to create the digital art piece “Root of Eternity.”

The work unfolds through silent forest imagery, continuously projected across Chongqing’s bustling Guanyinqiao district. With a calm yet powerful presence, it weaves into the city’s rhythm, inviting the public to reflect on the ideas of “eternity” and “the cycle of life.”

Leveraging landmark media resources and digital content development capabilities, INZLAB seamlessly integrates artistic creation into urban media environments — bringing art beyond gallery walls and into public streets, transforming it into a shared visual experience.

Through algorithmic structures of life and a poetic visual language of growth and rebirth, the artist transforms the 3,788㎡ LED façade — Asia’s largest outdoor screen — into a “portal” that connects reality and the virtual.

Within INZLAB’s ongoing “Public Space Visual Redesign” initiative, we continue to reimagine the city’s visual system through digital art — turning media into a vessel for collective storytelling and screens into living canvases of urban inspiration.