法国 Ann Andelman | "The Fusion" 球鞋发布活动宣传片 Original

Commercial | InSequence x France Ann Andelman | “The Fusion” Sneaker Launch Campaign Video

In the world of fashion, sneakers break tradition and bondage with their unique charm and become explorers of the free dimension. With the core themes of "enjoying freedom", "pluralism" and "self-expression", it reshapes the modern context in the new era between details and styles.

Together with Taiwanese artist YUEN HSIEH, we created “The Fusion” sneaker launch campaign video, which presents a hybrid aesthetic to the viewer, with houdini physical visualization technology, to experience the life of Berlin clubbers from a first-person point of view. The Fusion is a fusion of the traditional gesture of the sneaker with the diversity and freedom of fashion design in a modern context.