Adidas James Harden moment

Adidas TOS is the annual basketball competition in China. That year they were invited well-known basketball player for the final match.

Two strong and very impact brands in the history of the sport were required not less impact, cool and creative event for the young audience. We decide to represent the players as a superhero by using 2d animation in the classic American comics style. Also, we design the custom light installation in addition to huge main screens and fully covered side panels to make it more impact.

The concept, animation, video production, music, light design by Sokaris.

At the right bottom corner, you can see a demo we made for the clients to show them how it gonna be at the real venue at the end.