Chongching_Title_Static Original

The name of the work:
The Fabric

Introduction:
Inspired by the theme of the festival, we propose to explore the concept of the birth of art from a blank slate, tabula rasa. We transform an object into a total installation, dedicating it to the memory of the recently deceased artist Christo Yavashev and reinterpreting his approach to creating hypertrophied art objects from existing buildings around the world.

Main idea:
The building serves as a backdrop where images of China's cultural heritage, historical storylines from animation, and changing states are presented in front of the audience behind the scenes. The house becomes one large stage set, where the drama unfolds from its original form to complex
metamorphoses of mood and imagery.

Approach:
The story is built on the principle of increasing complexity in interacting with the object - from simple forms of interaction between the canvas and architecture, and its transformation - to recognizable cultural images. It progresses from the classical CGI production pipeline to neural network-generated
visual content. This journey is accompanied by morphing textures and physical properties of fabric canvas.

*Three pictures and the audio uploaded along with the main video.

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About Radugadesign studio:

Radugadesign - is a team of unique professionals, united by the passion for new media. The studio was created in 2007 and became a pioneer of the motion design in Russia. For the past 16 years radugadesign has released more than 500 projects, received international appreciation and awards, opened representations in USA and China.
Our website: https://radugadesign.com
Our showreel: https://vimeo.com/586252339

Radugadesign team that worked on the idea:
- Mikhail Kabatov - Radugadesign studio's Creative Director with 15 years of experience, https://www.behance.net/KMDPRO
- Ksenia Karamnova - General Producer, more than 10 years in event marketing and content development
- Alexander Abramov, https://www.behance.net/abramovideo - Art Director with 15 years of experience in the field of digital content creation, computer graphics and audiovisual installations. During this time, projects have been implemented in New York, Chicago, Shanghai, Beijing, Berlin, Stockholm, Bucharest, Dubai, Qatar, Manila and in various cities of Russia. Some of the projects have been awarded with festivals and international awards