AD[igital] P3Я$0n4м Original

AD[igital] P3Я$0n4м A work by APOTROPIA (Antonella Mignone + Cristiano Panepuccia) with the support of Share Festival - ARTMAKER4 Year: 2020 Medium: 3 Prints on Alu Dibond Size: 45x60 cm each Featuring Augmented Reality (Artivive App) --- Ad personam: (Latin for “To a person.”) Relating to an individual person. "Data images", "data doubles" or "digital personae" are profiles created by the analysis and combination of data collected by surveillance systems. Facial recognition systems, retinal mapping and fingerprint scans, visited sites, shopping online, geolocation, social media activities, up to the acquisition of genetic data, everything can contribute to feed the incorporeal form of our digital "doubles". The profiling and division into behavior groups, social selection, the possible birth of a "genetocracy", are just some of the most sinister aspects of the issue. Yet in many cases it’s the surveilled person who actively contributes to data collection. How aware are we of being complicit in "dataveillance"? "AD[igital] P3Я$0n4м" is an augmented reality work. Framed through a device camera, each of the three prints that compose the work comes to life revealing a new layer. --- XV Share Festival - ARTMAKER4 exhibition was curated by Bruce Sterling, Angelo Comino, Chiara Garibaldi Turin, Italy 17-20 September 2020 https://www.apotropia.com/works/ad-personam