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【OUTPUT出品】时尚新宠 Salomon 新数字艺术广告突破户外品牌传统思维 Original

CG新媒体艺术 ArtAdvertisingTechnology
OUTPUT 2020-09-15 309
CG技术具有极强的场景创建能力,CG在时尚品牌的广告中得到了广泛的运用,允许品牌从故事设定及技术使用上都突破传统广告局限,跳脱实景拍摄的限制,创造出虚拟的场景,这样的场景设定容易让消费者身临其境,也最能引起诞生在数字年代的消费群体共鸣。时尚新宠Salomon在此次鞋款的Campaign便采用CG技术打造出震撼无比的新数字艺术广告, 颠覆以往户外品牌广告的固有模式。

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