230 Millionen + 1 – Future21 Original

230 Millionen + 1

Role
Music, concept, art direction , design and animation

Credits
Event organizer : Future21 TEAM
Main Event place : Mueller Cloth Mill Industrial Museum

Future21

230,000,000.
This number tells the story of “NEW” clothes discarded from apparel stores in Germany. At this very moment, an incredible number of textiles are overproduced and discarded. To make T-shirts, we need synthetic fibers, most of which are made from petroleum. In other words, when we are wearing a T-shirt, we are, in a sense, wearing petroleum. And it is said that the petroleum our dear earth holds within will be depleted in 50 years’ time from now. We are guzzling and losing natural resources of the world in our mass production and mass consumption.
But can we so easily criticize mass production? Because of it, we can enjoy dressing up on the cheap, and there are people who are making their living out of buying and selling fabrics. Superficial argument will not lead us anywhere, but then, what are we supposed to do? To begin with, let’s take up mass consumption first. With your +1 suggestion, our world may have a fresh new turn.