ta-ta-ta-ta-ta->

a-ta-ta-ta-ta-> is a guerrilla performance with urban behaviors. The work looks into the ritual of flyer distribution in Hong Kong. Such phenomenon can be reduced to a three part formula: Input, obstruction by the distributor; Process, the confronted decides between engagement and avoidance; Output, action. This public performance challenges social reflexes by replacing the cue with the ta-ta-ta-ta-ta-> apparatus in everyday interactions. Assembled full length, the 10 meter handmade apparatus can launch 30 paper airplanes in 7 seconds.
The public location chosen for the happening was Fo Tan, Hong Kong, an industrial district where workers flock towards their jobs. On the morning of June 5, 2012, the apparatus length was shortened for a covert operative. Flying and descending paper airplanes, which were rapidly launched for just over 45 minutes, met the workers ascending the valley towards their daily job.
The choreographed rooftop performance and the actions recorded at street level were documented through video. The footage was composed into a 16 minute short, which tells the story and experience of the social and spatial intervention, ta-ta-ta-ta-ta->. © 2012


Link to work: http://samueladamswope.com/tatatatata