OPPO RENO 4 PRO 海外线上发布 Original

Project Intro:
OPPO RENO 4 PRO online launch event held in India. Committed by the client, SPECTRO designed the product launch opening video & AR content videos for the immersive online launch event. AR technology was used in this project to enhance the immersive experience, showing OPPO’s technology-pioneering brand image as well.

OPENING
The key words of Reno 4 PRO’s visual principle are infinite classiness, exclusive, technology-pioneering and design innovation. To meet with the principle of the tone and manner, the opening video was designed under the concept of SENSE OF INFINITE and BORDERLESS to create a smooth, clean and high-class visual content, representing RENO 4 PRO’s traits.

Product AR SHOW
Under the theme “Sense the Infinite”, the previous AR stage was designed as a borderless galaxy. After discussing with OPPO client, the stage design then was changed into a frameless mirrored space to keep the surrounding looked premium and classiness, which was concordant with the product design.



Credits

CLIENT : OPPO
AGENCY : APAX
CONTENT PRODUCED BY : SPECTRO VISUALS
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www.spectrovisuals.com