7月17-18日，NIKE在上海举行了3v3暗煞出猎-足球赛，通过三项足球互动挑战激发球员的热情并测试球员的综合能力，让球员感受暗煞系列颠覆传统的全新技术与理念。
PIXEL+量身打造：
1.沉浸式足球能力测评创意数字互动体验游戏
2.手机端H5线上线下互动体验

作品介绍：
针对暗煞系列的特性，我们设计了一个希望能够激发掌控性球员能力的体验空间。在60秒的挑战时间内，不间断的反复考验体验者的盘带、传球、射门的能力，并通过可视化的数据让体验者了解自己的技术特点。

On July 17-18, NIKE had held a 3v3 football game in Shanghai. We encouraged the players’ enthusiasm and tested their football skills through three football interaction challenges. According to these challenges, the players can feel the new technology and concept of THE PHANTOM that subverts tradition.

In response to the PHANTOM features, we have designed an experience space that hopes to inspire the ability of the controlling player. In the 60-second challenge time, the experience of the player's dribbling, passing, and shooting is repeatedly tested, and the visual data is used to let the experiencer understand their technical characteristics.

The iconic triangular design element reflects precision and sharpness while also representing the three most prominent technical features of the controlling player: control / vision / instinct. It also represents three different challenges: dribbling / passing / shooting. In the experience, the challenge sequences and the completion points are randomly repeated.

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NIKE PHANTOM INTERACTIVE ARENA_PIXEL+

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