咀嚼间

Intro： Chewing Theory, founded in Beijing in 2018, provides high-quality cultural consultancy, creative planning, and content production services for governments agencies, cultural institutions, and both domestic and international enterprises. Our expertise is built upon the experience in directing and planning over 100 cultural-exchange exhibits and events at home and abroad, rebranding projects, and innovative digital media campaigns. The predecessor of Chewing Theory, HE+HU，founded in 2015 in New York, was the first Chinese member of NEW INC at the New Museum of Contemporary Art in NYC, the world’s first museum-led incubator program for the intersection of art, design, and technology. Chewing Theory now is also a top-tier member of Tsinghua x-lab, an educational platform fostering creativity, innovation, and entrepreneurship of Tsing- hua University in Beijing. Chewing Theory is committed to exploring the inter-sector of culture, technology, and commerce. Combining creativity with cutting-edge technologies such as virtual reality (VR), mixed reality (MR), and artificial intelligence (AI), we deliver end-to-end solutions to sustainable cultural narratives for the future urban life, including high-quality cultural contents for both physical and virtual spaces, new methods of storytelling for consumer experience, and digital dissemination and creative reinterpretation of cultural heritage.