TarsLab

Intro： Tarslab, the Digital Laboratory of Tars Design, operates at the intersection of art and technology, developing immersive environments that invite audiences to inhabit new sensory territories. Their practice focuses on creating audiovisual, interactive, and live experiential installations in which light and sound become expressive, malleable materials that respond to space, presence, and real-time dynamics. As part of Tars Design, the studio also produces brand-driven immersive experiences for trade shows, events, and conferences worldwide, combining conceptual design with digital innovation. Their work aims to craft environments that reflect brand identity, engage audiences, and build emotional connections through interaction and immersion. Tarslab is led by Juanjo Ortiz and Jordi 8lasco.