
Intro: Baris Gencel Executive Creative Director China's Lunar Exploration Program Baris Gencel Obsessively Curious Creative and Brand Consultant from Cyprus. He has been living in Asia for over 20 years and is currently based in Shanghai. Baris is a rare hybrid creative talent who keeps reinventing himself as a result of working seamlessly within the different areas ranging from Art, Video Content, New Media, Social, Digital, Experiential. He also judged a wide range of categories for The Drum Experiential Advertising Awards, ADFEST Digital / Mobile / Lotus Campaign Effectiveness / Lotus Branded Entertainment Content, and International Film Festival. ome of the iconic projects: Amoris Lumina Interactive Immersive Rain Forest - Lead Art / Creative Direction / Interactive Design / Executive producer Art & Brand Consultant of Ministry of Culture of China UNESCO year of light, endorsed by NASA first use of AR with projection mapping SECOO Online Luxury - Creative Director / Brand Consultant |Listed in NASDAQ Guest Speaker - Visual Communication in Digital Age Guest Speaker - Story telling with New Technologies, AR - VR Guest Speaker - Future of retail Guest Speaker - Experiential Marketing Guest Speaker - Jiao Tong University Universitas 21 research conference for Digital Future Keynote Speeches - Coca Cola Greater PRC Keynote Speeches - Lego International Keynote Speeches - Burger King PRC Brand Coach - Huawei Brand Coach - Lego China Future of Retail Coach - Tommy Hilfiger Hong Kong - China