OOOPStudio

Intro： OOOPStudio is an artistic project born in 2010 by video designers Alessandro Grisendi and Marco Noviello. Their artworks concretize visionary ideas through elaborations starting from real data to give rise to new forms, unreleased creations abstracted from simple representation and digitally rendered through the fusion and confluence of natural elements that find new life and correspondence in technology. The result is a unique synthesis, presented as a manifesto about considerations on time, its becoming and its freezing, respectively permitted by the loop and the boxing of the video. Natural events and historical and human facts are redesigned preserving their primal substance, shaped through the distortion allowed by technology to describe connections with reality, in a completely new way. Nature, omnipresent entity, is important because of its lack of rhetoric. Without qualities or negative aspects, it is simply right: a background that participates in all social aspects, nature guards and succumbs on man who continually attacks and exploits it, underestimating its fragility and power. In many works, nature is celebrated but also sought and recreated, in dialogue with contemporaneity, technology and urban context. Without embracing any ideology, Ooopstudio approaches art by digging into the depths of the human story using the digital device as the most appropriate means to express the present era, flexible and ductile in allowing both creation and presentation, both narration and action. Art, technology and people build a fundamental network of connections for the entire creative process that becomes immersive and vital, canalized into the creation of evocative experiences that involve viewers within the development and evolution of a story.