Publish
Videos
Articles
Events
EN
Wonderlabs
上海良晓信息科技有限公司Wonderlabs
China Shanghaishi Intro： Wonderlabs is a diversified creative studio with a full range of expertise under one roof, our team consists of geek enthusiasts, designers, programmers, artists, engineers and project managers. We specialize in multimedia technology development, artistic content creation and interactive installations. Based on our clients’ needs, we find creative, tailor-made solutions that involve media technology to connect and engage with audiences in a new way and create memorable user experiences. We blend storytelling and an understanding of human interactivity to offer our clients new ways to reach consumers and a stronger and authentic brand experience. In order to do that Wonderlabs takes an interdisciplinary approach - fusing the practices of design, technology and marketing to create modern interactive experiences. Together with our great network of diverse partners from all over the globe, we offer full service for your projects in China and internationally, from big event shows, in-store experiences to exhibitions.
我们和拓竹一起打造了一座「造梦工厂」
本文章内容由Wonderlabs原创，如需转载请注明原创出处，谢谢！ - END -
当一张小票，成为跑者之间的联结
本文章内容由Wonderlabs原创，如需转载请注明原创出处，谢谢！
Nike Mind 感知激活空间｜一场从神经科学出发的专注体验
本文章内容由Wonderlabs原创，如需转载请注明原创出处，谢谢！ - END -
Run Your Vision
Run Your Vision 是一场将跑步节奏、城市能量与混合现实技术融合的品牌体验。用户佩戴 Apple Vision Pro，站上跑步机，以自己的步伐驱动赛车在一座 3D 打印的微缩上海城市中前进。 现实中的实体模型与 MR 虚拟内容精准叠加，形成独特的虚实混合赛道：跑步的速度决定前进的节奏，按键控制转向，而赛道中的金币、香蕉皮与特殊道具会实时回应玩家的动作，让玩家在 2 分钟的体验中感受到一场迷你马拉松的心理变化。 每一次加速、每一次躲避、每一次获取道具，都伴随即时的视觉和音效反馈，让玩家真正感受到“步伐在改变世界”。能量网络，完成从虚拟到现实、从跑步到愿景的闭环。 本文章内容由Wonderlabs原创，如需转载请注明原创出处，谢谢！
耐克「足部扫描测试」， 匹配你的跑鞋
本文章内容由Wonderlabs原创，如需转载请注明原创出处，谢谢！ - END -
目标只有一个——跑个大的！
本文章内容由Wonderlabs原创，如需转载请注明原创出处，谢谢！
Audi Lumina 奥迪光之语
本文章内容由Wonderlabs原创，如需转载请注明原创出处，谢谢！
映射你的另一面
本文章内容由Wonderlabs原创，如需转载请注明原创出处，谢谢！
AUDI 广州国际车展｜探索未来新境
本文章内容由Wonderlabs原创，如需转载请注明原创出处，谢谢！
这一次，来沉浸体验NIKE AIR的气场
本文章内容由Wonderlabs原创，如需转载请注明原创出处，谢谢！
Jaeger-Lecoultre K11旗舰店数字新体验
先番城･摇曳
4月28日，商业综合体融信･上坤中心先番城盛大开幕，Wonderlabs非常荣幸受邀为商业街区设计制作互动艺术装置：摇曳。 装置位于商业入口主题区，在一个7米宽的天井，街区式的建筑设计营造了良好的通风环境。 为了能够将“风“ 这个元素更形象的展现，我们在头脑风暴期间提出了多个方向，最终确定以随风摇曳的树叶为灵感作为概念设计。 仰视效果图 三楼效果图 动画模拟 为了还原真实的设计效果，我们将零部件通过3D打印，测试调整、最终加工完成所有的零件制作。 设计图 3D打样零件 金属加工零件 我们经过调整叶面的角度及造型，在多种环境下模拟测试，并在施工期间现场做风力测试，确保装置在8级以上台风情况下仍然能够正常运作。 现场风力测试 户外测试 装置代表着生长在空中的树叶，叶子的转动触发变化多端的灯光效果，使其富有生命感。消费者可以站在二楼对着号角吹一吹，与装置交互，代表人与自然和谐共生。 Client: 上坤集团 融信集团 团队介绍/Team introduction: Project Director: ZY Hu Installation Designer: Robin Anderson Software Engineer: Shuaishuai Jiang R&D Director: Matthew Deblock Project Executive: Song Jian, York Li 特别感谢/Special thanks: Big Thanks to Ronshine group & Sunkwan group for this collaboration.
NIKE “AIR ZOOM”人偶定制程序
2020年04月30日起 NIKE将最新款产品AIR ZOOM PEGSUS 37 化身成为卡通的形式 在微信小程序平台推出了 “AIR ZOOM”人偶定制程序 为消费者提供了丰富、个性化和更具创新性的品牌体验 Wonderlabs非常荣幸受邀，设计制作了此项微信小程序 Wonderlabs is proud to have been invited to design and develop the latest Nike Wechat Mini Program. Launched on April 30th, this Mini Program provides customization of a personal cartoon charter to promote the launch of the AIR ZOOM PEGSUS 37. 人偶定制程序的使用者进入到程序首页，映入眼帘的即是一个不停跑步的人偶，与此同时它的形体属性以及装饰元素不断变化，在第一时间展示给了使用者丰富的内容！ When users enter the home page of the program, they will first see a cartoon character running. Users can customize and personalize many elements of the characters appearance, wardrobe, and accessories. 用户选择完人偶的形体属性后， 即可选择卡通化的NIKE最新单品， 主打产品PEGSUS 37第一时间以C位出现， 更有Apple Watch Nike+、新款服装、 各类配件满足用户的搭配需求！ 值得一提的是， 为了迎合热爱跑步的用户， 我们提供了冲线带等特效贴纸供用户选择； After the users finish designing the character’s body, they can choose from cartoon versions of the latest Nike products. Here they will get their first chance to see the style of the newest PEGSUS 37. There are also the Apple Watch Nike +, new clothing styles, and various accessories and other elements tailored for runners like finish-line banners. 在完成了人偶的定制后，我们的个性化服务还没有结束，用户可以在个人中心点击“继续海报定制”选择制作单人/多人海报； After completing the character customization users can click on "Continue poster customization" in the personalization center and choose between single or multi-person posters; 单人海报中用户可以根据自己喜好，为自己设定一个跑步目标（PB设定），或是将自己的名字结合于海报之中（个性化）； In the single-person poster mode, users can set a running goal (PB setting) for themselves or put their name in the poster (personalization); 多人海报中用户可以与朋友们组建团队，通过扫描朋友的二维码将朋友定制的小人偶与自己同框，用户在为此多人同框海报中取个团队名称后，即可保存海报并与他人分享。 In multi-person posters, users can form teams with friends, combining their characters into a single poster by scanning the QR code. After the users select a team name in the poster, they can save the poster and share it with others. 在用户体验完线上的个性定制服务后，用户的二维码还将成为一张线下服务的通行证，前往小程序中列明的NIKE各大门店，即可享受贴纸定制/Tee恤定制的服务。 After completing the on-line personalization and design process , their QR code will also become a pass for offline services. They ca go to the NIKE stores listed in the program, there they can print their designs as stickers for free or pay to create a custom T-shirt with their design. 更有不同的活动让用户参与。 There are also more activities to encourage further user participation and interaction. Client: NIKE 团队介绍 / Team introduction:Account Manager: Tede GuProject Manager: Jo WuSoftware Engineer: Ruiling Ma, Wenkai Fang, Zhixuan LiUX&UI Designer: Elaine SongGraphic Designer: Xiaolong Wang, Samuel LefebvresProject Executive: York Li，Fami Chen，Ning Xu，Illustrator: Royal Club 特别感谢 / Special thanks: Big thanks to Nike for this collaboration 本文章内容由wonderlabs原创，如需转载请注明原创出处，谢谢！
Nike React Infinity互动体验 "别对跑步，望而却步"
During 27th Feb-31th Mar, Nike have a special event "DON'T LET RUNNING STOP YOU FROM RUNNING" to launch their latest running shoe "Nike React Infinity Run" in Nike HHBE and Nike HOI. We are so horned to be invited to design and produce the trialing interactive experience. Nike于2020年2月27日-3月31日，在NIKE淮海中路客户体验店和NIKE HOUSE OF INNOVATION中，以最新的跑鞋Nike React Infinity Run打造了“别对跑步 望而却步”的主题活动，Wonderlabs非常荣幸受邀，设计制作此次试穿互动体验。 NIKE HOUSE OF INNOVATION： Professional Running Guide/ 专业跑步指导 Consumers wear the motion detection equipment before the trail, after some simple calibration the system will receive the live data of conusmer movement. 跑者会在体验之前穿上动态捕捉设备，系统在简单的校准后便可获取到跑者各个关节的数据。 All data will be showing on the screen in front of the treamill by using realtime animations. 所有的数据均会同步显示在跑步机前的大屏幕上，并以实时动画的形式展现给跑者。 System will analyze body data from multiple perspective and after trail running Expert will provide personalize advise according to these data so consumers can know better about how to improve the running habit and avoid the injure during running. 系统会从多角度分析跑者运动中多项身体数据参数，并且在跑步结束后，专业跑步教练根据跑者系统数据，提供个性化建议，让跑者了解如何正确姿势跑步及减少跑步带来的运动伤害。 Nike Huaihai Middle Road Customer Experience Store/NIKE淮海中路客户体验店： Runners can experience half marathons in four different countries remain within doors. Unlike ordinary running in treadmill, runners can control the speed of the treadmill by simply operating on the IPAD. The runner's speed and pace will be displayed in real time on the IPAD screen and large screen. At the same time, the program will calculate the runner's time required to complete the half marathon based on the runner's athletic data. Let runners know more about the fun of running. 跑者将足不出户，体验四个不同国家的半程马拉松。与平常跑步不同的是，跑者只需在IPAD上简单操作，即可控制跑步机的速度。屏幕中会实时显示跑者速度和配速，同时根据跑者的运动数据，分析出跑者跑完半马的所需时间，让跑者更加了解跑步所带来的乐趣。 Client: NIKE 团队介绍 / Team introduction: Technical Director: Chengliang Dong Account Director: Allen Ren Project Manager: Tede Gu, Eason Zhang Software Engineer: Wenkai Fang, Jerry Jiang, Danyil, Piky Xu UX&UI Designer: Samuel Lefebvres, Elaine Song, Xiaolong Wang Project Executive: Eric Jiang, York Li, Mosher Zhang, Fangmin Chen 特别感谢 / Special thanks: Big thanks to NIKE for this collaboration. 本文章内容由wonderlabs原创，如需转载请注明原创出处，谢谢！
2019天猫晚会AI主持人幕后
2019 Tmall Double 11 Opening Ceremony was held on October 21st at the Shanghai National Exhibition and Convention Center. Wonderlabs is very pleased to have the rare opportunity to design and produce the AI host, which is a real-time interactive performance, for a live event. 2019年天猫双11开幕盛典于10月21日在上海国际会展中心隆重举办。Wonderlabs非常荣幸受邀为晚会设计制作AI主持人，将实时互动运用到现场直播晚会中。 Through real-time face motion capture technology, the facial expressions and head movements of the person at the backstage were accurately captured and displayed via the AI host on the big screen. The voice of person was also tweaked to match with the sci-fi style image. 通过实时面部捕捉技术，幕后工作人员的面部表情被精准的捕捉传输到大屏幕中的AI主持人，与此同时幕后工作人员的声音也通过声音转化技术达到机器人感。 The creative process was also met with challenges. How to display the real-time content on three screens with a total resolution of 20K. After many tests by the team, the problem was finally solved through multi-channel and network communication. 创作过程中也遇到了挑战，如何将实时内容在总分辨率达到20K的三块屏幕上清晰显示，经过团队多次测试，最后通过多通道及网络通讯的方式最终解决了这一难题。 Client: TMALL Agency: Apax Group 说明：部分图片来自TMALL 团队介绍 / Team introduction: Technical Director: Chengliang Dong Account Director:Zy Hu Software Engineer: Piky Xu, Danyil Melnykov 3D Artist: Yann Eldinn Project Executive: Eric Jiang 特别感谢 / Special thanks: Big thanks to Apax Group for this collaboration. 本文章内容由wonderlabs原创，如需转载请注明原创出处，谢谢！