Interactive Lab

Intro： Passion, creativity, and technological innovation reign at Interactive Lab, a Moscow-based studio where integrated immersive experiences for business, art, and entertainment are realized.

Our team explores and experiments every single day to deliver unique solutions and produce exceptional projects, whether your interest lies in VR, Digital out-of-home or New Media sectors.

Founded in 2010, Interactive Lab got its start building interactive multi-touch installations. A few years later the company began to work with all types of experiential and interactive projects to achieve more engaging experiences for the customers.

When Oculus launched its Kickstarter campaign in 2012, Interactive Lab was inspired by the potential of Virtual Reality as a next-gen storytelling platform. As a campaign backer, Interactive Lab was among the first to receive a Rift developer kit. Since then, the company has created more than 15 VR projects, refining its skills and pipeline with each experience.

We are proud that the VR-solutions crafted for our clients’ private events have become breakthroughs in experiencing VR. These products are the VR Cinema, a wireless synchronized VR video playback solution, and Move In VR, a solution that gives participants the freedom to navigate a virtual environment without wires or controls. Now both systems are starting to live their independent lives as ready-to-use products.

Interactive Lab services include custom-made VR experiences, interactive installations and presentations, immersive content and 360° video production, and whatever else comes to mind that is connected to using cutting-edge technologies in launching, promoting, and presenting your product.

During these 7 years over 100 projects came to life. Amongst our clients are Audi, Samsung, Google, Air France, Club Med, Heineken, Sberbank of Russia, Condé Nast Russia, Uniqlo, Cartier, Vertu, BMW and Volkswagen car brands, independent art producers, art galleries, and many others.