耐克VR合身体验/NIKE TECHPACK VR EXPERIENCE

伴随耐克TECH PACK’s TECH FLEECE秋季系列的正式发布，耐克在上海淮海品牌体验店首次引入VR体验装置，让消费者更直观的了解工程面料和工程针织的创新科技。
Wonderlabs与耐克一起创造此次VR运动体验，消费者沉浸在一个城市的Tech Pack环境中，消费者在运动过程中经历不同的挑战。通过在虚拟世界的短暂体验，消费者以不同形态大幅度的运动，切身感受到产品自由移动无约束的舒适性。
With the launch of NIKE TECH PACK’s TECH FLEECE autumn collection, Nike explored Virtual Reality as the medium to communicate its product benefits in a fun and new way.
Wonderlabs collaborated with Nike together to create a movement experience through VR, where the consumer is immersed inside an urban Tech Pack environment and has to go through different challenges via his/her movement. The experience leads the consumer to feel the comfort fit of the product through his own movements.