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喜茶「浮光」影像装置 Original

Art VideoInstallation ArtDesignExhibition
CT.LAB数字艺术 2019-11-15 1957
Light
Immersive
Digital Art
Through the "Between Time" Image Installation, CT.LAB leaves all in nature in the form of light and shadow in the Xiamen center of Heytea, which is a popular tea-drinks brand in China, so that people can enjoy a tea time of Zen and a leisure mood. "Light", in the image of Buddha spirit, symbolize the compassion of all, and also the spirit of Buddhist cultivation in Chinese tea culture. Combined with the Zen spirit and Heytea’s minimalist concept, "light" in the role is self-evident. The installation creates the immersive natural experience and Oriental artistic conception space through light to provide multi-dimensional sense of sight, hearing and taste. Considering Heytea as a popular tea drinking brand full of customers waiting in queue, it innovatively uses the facing of material pervious to light, making the contrast of bright spot and metope decrescent, and the visual effect of the image that blurs feels more plain, also being able to combine the installation itself better with the primitive, pure style of interior design.

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