VOLOVO S90 LAUNCH

We surround ourselves with what we truly appreciate, with something that fulfills our life. The main value - is the human being. Swedish concern Volvo develops the idea of its philosophy "Designed around you". This key aspect inspired Radugadesign studio to create a visual concept for the summer presentation called "The Birth of Excellence" for the premiere of Volvo S90 in Russia.

With the help of holographic projections, we created an illusion of a protective dome all over the car, which reflected the company’s values - safety and comfort. And also we managed to transmit the technological features and ideas that inspired the creators of the Volvo S90 model.
This project was implemented in collaboration with the Avantgarde agency.
PS. 100% CGI