AUDI VR CITY ACTIVATION

Innovative showroom Audi City was opened in the heart of Moscow – nearby Red Square. Following its philosophy of 'Vorsprung durch Technik', the Audi presented the innovative format of the showroom with the support Radugadesign studio at the opening ceremony.

Binoculars in the form of the Audi rings were placed in front of the building. The original content was broadcasted in the binoculars through the built-in VR-glasses. During the June, any passerby could see this interactive installation.

The grand opening of the salon was held on the 30th of June. The culmination was the opening performance with the virtual choir, under the direction of American conductor - Eric Whitaker. The uniqueness of the project consisted of combining of present and virtual realities and spaces."