Light
Visualization
Immersive
3D
Digital Art
Generating Art
The show aims to immerse the viewer in the inner world of the artist - not simply by bringing paintings to life, but by revealing the unseen creative journey behind them. As viewers, we usually witness only the final result of an artwork, whether it is a painting, a film, a stage performance, or another form of artistic expression. What we rarely see is the mental and emotional process that shapes the work long before it takes its final form.
Every artwork travels through a chaotic path before reaching completion: torn pages, broken frames, crumpled sketches, abandoned ideas, sleepless nights filled with failed attempts. These “fragments, tests, and shavings” of the creative journey become the building blocks of the various worlds and biomes we explore in this show. We construct a parallel reality governed by its own physical laws and connections - an environment where the remnants of creation form entirely new universes.
The primary inspiration for this piece comes from the paintings of our team member, and classical painter Lora Rounevska. Her works serve as the foundation for a visual experience that moves between contrasts in scale, contrasts in movement, contrasts in emotion, and unexpected transformations - techniques that guide and shape the viewer’s emotional journey.
At the heart of the project stands the vision of Delian Hristov, the creative director and author of the complex 3D animations. His vision shaped the conceptual framework of the show, guiding the transformation of artistic residue into immersive, evolving worlds. Drawing inspiration from the paintings of Lora Rounevska, rich with symbolism and emotional depth, Hristov reimagines her imagery through dynamic digital environments that expand and reinterpret her artistic language.
Delian uses various techniques as contrasts in scale, contrasts in movement, contrasts in emotion, and unexpected transformations.
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