CT.LAB focuses on integrating digital media with natural aesthetics to create new ways of experience. In the project - Digital Exhibition Design of Alchem Biotechnology, CT.LAB has created a Hanging-Garden-liked exhibition space in Alchem Biotechnology. The exhibition invites people to immerse in the beauty of nature and technology, it also allows people to make exploration on the future of technology.
Based on the brand concept of "half technology, half nature", the exhibition hall provides three parts of user experience, including huge visual interactive screen, image display array and interactive product projection. Centering on user's experience, the exhibition involves multiple sensory perception such as visual, auditory and touching perception. Compared with traditional exhibition design, this work represents CT.LAB’s unique interpretation and exploration of combining digital interactive experience with brand display.
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