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东方智鉴:柒巧之铭 Original

张绮津 2025-06-30 220

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Inspired by the thousand-year-old Chinese wisdom totem "Tangram", the seven core product categories of Qipai (short-sleeved stand-up collar, suits, ties, trousers, leather shoes, belts, and hooded sweatshirts) are deconstructed into seven geometric tags that can be combined with AI technology. Each tag not only echoes the stroke structure of the number "7", but also implies that men wearing Qipai have a sense of style. When the seven tags are combined, they form the brand logo - the wisdom of Tangram and contemporary men's wear complete an abstract dialogue.

Secondly, we break through the limitations of print media and make the tags a carrier of AR and AI technology. Users can scan the code to trigger three experiences:
1. AI "Intelligent Inspection" interface: AI recognizes the material of the clothing and dynamically demonstrates maintenance guidelines (such as a holographic demonstration of silk tie washing);
2. AI "Scene Generation" interface: Qipai's IP character is modeled into a virtual stylist through AI, generating different outfit plans for various occasions in real time;
3. AI "History Corridor": With a light swipe of the finger, the brand's 45-year history of national dedication unfolds like a long scroll. An AI voice assistant will explain the brand's history to you.

The symbiosis of physical tags and the digital universe enables this small object to carry infinite narratives.

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