GARENA FREE FIRE AT THE 31ST SOUTHEAST ASIAN GAMES Original

Having worked with them in the past, Esports advocate and organizer Garena approached MXC Creative about creating a complete visual show for the 31st Southeast Asian Games at the National Convention Center in Hanoi, Vietnam. Garena asked the creative team, led by Le Thanh Tung, known throughout the industry as “Crazy Monkey,” to develop the highest quality large-scale LED graphics in the shortest time possible.

MXC began by using Cinema 4D for 3D modelling and optimization. They then exported FBX files and imported them right into Notch. After compositing and rendering within Notch, they used After Effects and Premiere for final touch-ups and editing. They incorporated staple images of the battle royale game, Free Fire: saturated purple mountains and orange skies juxtaposed with dystopian, used-future characters and technology.

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Client: Garena
Creative Director: Le Thanh Tung (Crazy Monkey)
Producer: Tu Anh
Art Director: Mel Tran
Storyboard Artist: Mel Tran
Graphic Design: Mel Tran
Look Development: Cuong Nguyen
3D Character & Motion Capture: Dolee 3D
3D Design & Animation: Cuong Nguyen
Compositing: Cuong Nguyen
Sound Design: Dolee 3D
Photographer: Dat Thanh Nguyen