Light
Immersive
Nocturnal Tourism
3D
Public Art
Digital Art
The 33rd Qingdao International Beer Festival kicked off in grandeur at the Golden Beach Beer City on July 14th 2023. Over the course of 24 days, the festival offers visitors a variety of touring experiences. To welcome guests from around the world, SKGPLUS spared no effort in creating the spectacular digital artwork "Colorful Beer City" for the opening of the Qingdao Beer Festival.
This Mapping artwork utilizes the exterior walls of the Qingxi Golden Beer Craft Experience Hall as its canvas, combining lasers, lights, and sound effects to provide the audience with a dreamy audiovisual feast and a colorful sensory experience. SKGPLUS integrates culture and storytelling into visual art, injecting fresh, vibrant, youthful, and trendy elements into the design. The performance is divided into three main chapters and nine sections: "Play, Fun, Cool." It includes marvelous ocean worlds, novel beer breweries, dynamic music bands, and futuristic tech cities. Audiences can enjoy the perfect fusion of light, shadow, and music, enhancing the participation and experience of the festival celebration.
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