羽—鸟类数字品牌创新 Original

Feather, a virtual bird watching digital brand. Based on the high-temperature background and the geographical mechanism of bird song variation, and on the current birdwatching economy, we aim to reconstruct experiential consumption through audio and visual interaction. We aim to create an emerging digital bird brand from three dimensions: model innovation, product innovation, and communication innovation, enhancing the sense and communication between humans and birds, and promoting human awareness of bird protection. The work is divided into three modules. Firstly, the core of visual translation is bird song, which visualizes the song, links the bird watching industry and meaningful consumption, and enhances the viewing experience of avid consumers; Secondly, convert intentional digital plants based on bird songs and sensory colors, and create multi-level visualization of bird songs; Finally, it is necessary to construct a cross species sensing bird digital space, construct a contextual system, and create a crowd style consumption and bird watching social interaction to achieve the dissemination and innovation of virtual bird watching digital brands.