10% For The Ocean - The Ocean Pledge Original

10% For The Ocean asked us to create an inspiring film to back their Ocean Pledge initiative.

We were tasked with ideating and delivering an inspiring film aimed as a call to action to raise the amount of funding the Ocean raises in the sector from less than 1% to 10% (the amount really required to achieve wholesale repair of our oceans).

We chose Strauss' Blue Danube as a soundtrack to evoke a feeling of optimism but also a subtle nod to the beautiful dance and orchestration our often neglected underwater world embodies.

Similarly we highlighted just how crucial our oceans are to life at large - such as providing 80% of all breathable air on the planet.

The result is an inspirational story behind why this cause, charity and initiative is so special and beneficial.