Soyuzmultfilm / Interactive Digital Park Original

The Soyuzmultpark multimedia park area is 2,500 square meters. For this site, we have developed and implemented 14 unique interactive zones.

Soyuzmultpark is the world's first phygital park dedicated to cartoons from the childhood. With the help of advanced interactive mechanics and technologies such as AR, XR, TOF, BLE, motion capture and others, cult cartoons come to life and got a new life, becoming tangible, while saving the original atmosphere.

A lot of work has been done, all the characters and their surroundings have been entirely rendered, while saving the original style. A team of more than 50 people worked on this project for a year.

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Hello IO is an international company that creates projects at the interface between design, architecture and technology. We create immersive high-tech spaces, tell stories and shape a new culture of interaction between humans and the digital environment.

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