2021 LG FACE OF THE FUTURE Original

2021 LG FACE OF THE FUTURE
TIMES SQUARE, NYC



BRAND COMMUNICATION | BRAND IDENTITY DEVELOPMENTS


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Creative Director | Sungwoo Seo
Art Director | Joomyoung Song
Producer & Managing | Gyujin Cho
Artwork Developments | swim_seoul, Habitant

Client / LG

Habitant, which has been making major LG projects until 2022, starting at CES 2017, has carried out projects notable around the world.
The purpose of the project is to visualize the evolution of the LG brand identity.
This brand campaign started by promoting LG's future-oriented brand identity in Times Square in New York, Piccadilly in London, and major venues in Seoul. Unveiling the new faces of LG, which evolves with the spirit of this age and technology in a digital environment.

Customers around the world praised LG's image of "modern and technological advertising", "exciting" and "delight".