NEW BALANCE 110th ANNIVERSARY Original

During the New Balance 110th anniversary event held in 2016, aircord was involved in spatial design, production, and the development of an interactive system. The history of New Balance, which celebrated its 110th anniversary in 2016, was presented by visuals such as projection, laser, LED devices, and sound effects using surround sound. In addition, aircord also exhibited an interactive system where laser and sound effects changed in real time in sync with bodily movements, implementing "REINVENT," the theme of the 110th anniversary of New Balance. Credits Creative Director / Producer: Toshiyuki Hashimoto (aircord) Director / Projection: Tomoya Kishimoto (aircord) LED / Hardware Developer: Osamu Iwasaki (aircord) Software Developer: Hisaki Ito (aircord) Laser Animator: YAMACHANG (KOTOBUKISUN) Sound Programmer: Jemapur Sound Designer (PA): AO 3DCG Designer: Keita Ichiba Camera: Hajime Yamazaki Production Manager: Miki Nomura (aircord)