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XPeng P5 Global Launch - Unveiling Moment Original
Extended RealityVirtuality and Reality
252XPeng P5 Global Launch (XR)
On September 15, 2021, XPeng P5 Global Launch was another full XR process launch for SBF. SBF completed shooting of one-hour global launch full content in 9 scenes within a one-month period. XR shooting of 3 KOL videos, full XR shooting and production of 1 car reveal video, and a full CGI opening video.
Unveiling Moment
The car reveal video is a new attempt of SBF in the field of XR shooting, which not only evolves from the virtual scene of VW ID.6 to a more realistic scenes, but also more edgy direction in camera movement. In terms of scene asset production, both forest and starry sky scenes can achieve a more dreamlike effect by mimicking or even surpassing the reflection of natural scenes.
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