鞋念狂潮 Nike Sneaker SlamNike_HD

这个由Wonderlabs设计制作的互动装置意在邀请每一位观众参与互动，并一起完成一个耐克大满贯的场景，互动装置集视觉和听觉为一体，由NikeID作为核心内容的投影mapping和日本著名DJ Hifana 制作的音乐共同演绎了具有感染力和震撼力的视听效果。
在耐克Air Force 1互动装置周边地面有12块屏幕，每当观众踏入一块屏幕即触发一个NikeID内容并投射到中央的Air Force 1上，这也是NikeID的定制部分，与此同时从Hifana的音轨会产生一段相对应的音乐。互动的乐趣在于，每个参与互动的观众都将为最后NikeID鞋的效果做出共享，参与的人越多，鞋子的效果就越丰富。
每隔20分钟，巨大的Air Force 1播放的讲述耐克经典鞋的10段视频伴随着Hifana的背景音乐形成一场激动人心的演出。
关于NIKE 鞋念狂潮，本次活动在一个以宇宙大爆炸为设计主题的空间氛围里，共展出了35双运动鞋，其中包括10双经典鞋的故事和文化。整个空间划分出多个不同的区域，让球迷可以随心所欲的探索和了解耐克的收藏款运动鞋，在展区的中央处，这个酷炫充满科技感的巨大的耐克Air Force 1 最为引人注目。
Agency：AKQA上海


Wonderlabs
一间专注于互动设计与制作、视觉沟通和媒体技术的多元化创意工作室。Wonderlabs的服务范围遍布全球各类品牌环境，从大型发布会、展览展会、品牌活动到店内展示。
更多信息可访问官方网站：

http://www.wonderlabsstudio.com/


To embrace the sneaker culture in China, Nike Sport Wear Sneaker Slam was a great and fun 4 days event inviting all the Basketballers, Fans and Sneaker wearers to come together, unlock the stories of each shoe and celebrate the sneaker culture.
As the event was divided into different areas, the Big Bang was the space, where fans could explore and discover the Nike sneaker collections. The Big Bang showcased 35 sneakers including 10 heritage shoes with each telling a story and in the center, a special fabrication of the mother of the sneakers: A giant Air Force 1.
Wonderlabs created an installation with the centerpiece that invited visitors to form a full Nike Sneaker Slam sensation. The interactive experience consisted of two parts: visually, the NikeID projection mapping on the centerpiece and with it audibly, the music created by famous Japanese based DJ Hifana.
12 screens on the floor were indicating the interactive experience. Once a visitor steps on one of the screen, it triggered the NikeID projected on the Air Force 1 centerpiece to unveil a part that is being customized. At the same time, a music layer extracted from the Hifana track was going along with this experience. The more people stepping into this installation, the fuller the experience got.
After every 20 Minutes, the giant Air Force 1 became the canvas of the 10 heritage films edited along with the full Hifana track into one great show.