万物生长 | 美德乐X花丝非遗吸乳器 影像设计 Original

In 2021, Medela is celebrating its 60th anniversary. For the first and second tier post-95 mothers with high quality of life, Medela presents a limited edition gift box of Medela 60th Anniversary Flower Silk Non-Foreign Heritage. In the product design, Medela transformed the water drop-shaped buttons into seeds and incorporated natural patterns, such as flower stems, leaves and flowers, to signify "the growth of all things". CT.LAB presents a video designs for Medela. Through the process of life - birth, conception and growth, water and petals are used as the visual elements of the images, allowing the beauty of oriental floral silk to collide with western cutting-edge technology.

CT.LAB uses water droplets, a symbol of milk, as the visual element to illustrate the design concept of "all things grow". The filigree pattern circles 360° and returns to its origin, presenting the full picture of the breast pump and bringing out the message of the 60th anniversary Tmall gift box, embodying the beautiful vision of Medela brand to give every mother a close watch and accompany the healthy growth of her child.