过去这一年，我们把那只总爱发呆、慢悠悠的卡皮巴拉IP形象，从表情包和短视频里“搬”上城市最热闹的巨幕。从成都太古里到重庆观音桥，再到贯穿春夏秋冬的完整旅程，这场长达一年的屏幕实验，与其说我们在做一个IP，不如说我们在尝试为城市地标，注入一种更轻松、更治愈的情绪价值。
Throughout the past year, we have brought the beloved capybara from digital stickers and social media feeds to the landmark screens in some of the country’s busiest districts. From Chengdu’s Taikoo Li to Chongqing’s Guanyinqiao, we created a journey that follows all four seasons. For us, the core of this project was centered around emotion. Rather than simply creating a character, we wanted to see if we could use these public displays to evoke empathy. Creating a sense of calm within the urban flow.
成渝双屏：当卡皮巴拉，成为城市的新“地标游客”
Twin Cities: The Capybara as a Transitory Figure
一切始于2025年初，当画风清奇的卡皮巴拉“旅游团”空降成都太古里盈嘉S＋裸眼3D大屏与重庆观音桥裸眼3D巨幕，事情开始变得有趣起来，它们淡定地路过两地的特色景点，用幽默又互动的方式把本地文化变成了屏幕上可触摸的趣味故事。
那一刻，大屏不再只是广告牌，它成了一个会讲故事的窗口，卡皮巴拉也成了穿梭于双城之间的“特殊游客”，用它的松弛感重新连接了行人、游客与城市地标。
The project began in early 2025, when a group of capybaras appeared on 3D screens in Chengdu and Chongqing. We envisioned them as "visitors" passing through local landmarks. These are not just high-traffic screens. They’re a window for storytelling. In this moment, the displays moved beyond their function as billboards.
四季之旅：和卡皮巴拉一起，走过完整的四季
A Journey Across Four Seasons
双城互动之后，一个更完整的念头冒了出来：不如，陪它走完一整个四季。于是，「卡皮巴拉的四季旅程」系列诞生了。我们想用一年时间，在城市中心，为忙碌的日常按下四个温柔的暂停键。
We chose to follow the character through the changing seasons, developing the Capybara Seasons series. Across four projects, the capybaras inhabit four distinct seasonal worlds, each visually and emotionally different. Yet their gentle, unhurried nature stays constant. Set against the pace of work and city life, these scenes offer a quiet moment of stillness amid the rush.
《“豚”了个春天》像一个打开的立体礼盒。从高低错落的花草盒子中冒出头，阳光从顶上漏下来——我们用裸眼3D重构了一个城市里的自然角落，让它带着治愈感，为繁忙的日常按下暂停键。
《冰“豚”一夏》让故事变得好玩起来。卡皮巴拉被冻成一块冰，“哧溜”从复古冰箱滑到海边小卖部。冰块裂开，两只水豚瘫在椰堆边晒太阳，这次我们把两个场景连成一段清凉小剧场。
《秋日最虎的豚》玩了一次反差萌。卡皮巴拉顶起毛茸茸的虎头帽，蹲进金黄银杏堆里，虎头虎脑，却依旧豚里豚气。我们通过技术营造出幽默的戏剧感，让画面在治愈之余，也多了些让人会心一笑的灵动。
《温嘟嘟慢“豚豚”》是终章，也是一次温暖的回归。石砌温泉池里漂着橘子，卡皮巴拉和伙伴眯眼泡汤，头顶橘子浑身冒着小热气。在石池竹影间，四季的故事温暖收尾——原来慢慢生活，本身就是一种力量。
We started off Spring by turning our corner into a natural space, where the capybara appeared amidst blooming fields of canola flower—a story told through timing and light. Summer shifted to a more playful narrative, where small, delayed reactions defined the character’s personality. By Autumn, we used the contrast of a traditional tiger-head hat against a backdrop of ginkgo leaves. The final chapter, Winter, brought the series to a close with a scene of quiet composure in a hot spring. Each project focused on a specific season, continuously anchoring the capybaras unbothered presence. Again, reminding everyone who sees to move at their own pace.
未来：它的旅程还在继续
The Journey Continues
四季的故事在屏幕里温暖收官，但卡皮巴拉的旅行地图，似乎才刚刚展开。它身上那种“去哪儿都很淡定”的性格，好像特别适合去探索更多不同的地方，我们始终觉得好的公共艺术，是能让人会心一笑的连接。所以未来，这只小家伙可能会带着它的松弛哲学，通过户外大屏这个任意门，去到更多的城市，遇见更多的风景。
While the seasonal series has concluded, the capybara’s journey is still expanding. Theres a certain charm to this character that draws the attention of those who sees it. We believe that public art should serve as a quiet mirror for the people passing by. Moving forward, we intend to bring this relaxed rhythm of life to more cities, exploring how digital art can continue to humanize the urban landscape.
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